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(San Francisco, CA - August 29, 2000) - NetRead, a web-based marketing infrastructure provider for the publishing industry, has announced the appointment of Frank Accurso to Vice President of Customer Applications. Frank will be responsible for managing data imports and overseeing interaction with NetRead's publisher and distributor clients for its JacketCaster tool.
Prior to joining NetRead, Frank spent sixteen years at R.R. Bowker, most recently as Director of EDI. In that role, he was responsible for acquiring, converting, and automating complex data feeds into Bowker's Books In Print© database. He also designed and implemented a process through which stock level information, provided daily by nearly two dozen wholesalers and distributors, is posted to booksinprint.com© within 24 hours.
"We are thrilled that Frank has joined our team," says NetRead founder and CEO Pete Alcorn. "He brings a combination of database knowledge, technology skills, and long-standing relationships with industry folks that will be critical to our success and growth over the next several years. Frank's deep knowledge and insight will prove a tremendous asset to NetRead and its customers."
Frank holds a Bachelor of Science in Music Theory and Composition from Mercy College in White Plains, NY. He has certificates in Database Management and Novell Netware administration from New York University.
About NetRead: NetRead provides web-based catalog management infrastructure for: (1) distributing product information to online retail channels, and (2) executing product-specific online marketing programs. JacketCaster helps publishers communicate with clients, consumers, the media, and--most importantly--sales channels like Amazon, Ingram, Bowker, and Borders. In addition, NetRead offers a variety of marketing tools to help publishers effectively market their products, services, and events.
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Greg Aden